Behind the Collection January 17, 2017



I’m so excited to announce our first-ever private label, The Lunar Collection. Blame it on my gypsy roots, but I have always been a big believer in the mystic world. I wholeheartedly believe that so much of our existence is ruled by the sun, the moon, and the stars. To me, there’s something so instinctual, universal, and comforting about the phases of the moon. It’s almost like motherhood and childhood – with each passing day and week comes a new phase.


In dreaming up this collection, I constantly found myself going back to the animalistic instincts of children and mothers; that unfiltered, wild nature of childhood is something so unique and amazing. It was so important to me to capture that mystic, magical, dreamy essence that means so much to me, while also making sure it was playful enough for little ones.

Stay tuned and sign up for our mailing list to be the first to know about the official launch of our newest collection. I hope you love it as much as I do.

Xx
Jen