Our Story

The story began when a love of fashion met a love of motherhood.  From her years at Anthropologie, Jen was inspired by quality merchandise and artful design.  Life changed when she and husband Dave welcomed their baby girl into the world.  Like most parents, they quickly became overwhelmed by the endless search for trusted products with a creative style.  They were eager to find a retailer that met their lifestyle standards but was convenient enough to shop online. The plan was hatched.


At Hatched Baby, our mission is to provide the highest quality products that reflect the artful, whimsical and inspiring nature of childhood.  We believe in personal touch, extraordinary customer service, and convenience to busy parents.  We believe in nurturing a creative, loving, and inspiring connection with our customers, employees and community.