LIVLY was founded by Lisa Carrol in 2011. After her twin girls, Liv and Lilly, were born premature, Lisa went on a mission to find the softest cotton in the world: Pima Cotton. She designed a collection of layette wear, and 3 years later, LIVLY opened its doors in Stockholm, Sweden. The collection quickly grew and she could finally do what she had always dreamed of: bringing children into a dreamland of comfortable clothes with style. Lisa, who grew up in a family of designers and seamstresses, quickly found her niche style of prints, colors and shapes. Being inspired by the royal theatre in Stockholm where she spent much of her youth, esthetic came to play a big part in her lively designs.